AD2ICTION


TNL Mediagene關鍵評論網媒體集團為旗下媒體品牌Roomie新任命兩位總編輯,該品牌在日本暨台灣擁有逾1600萬瀏覽量,並持續擴展亞洲市場

2025.07.04

•佐佐木智恵美(Chiemi Sasaki )將擔任Roomie Japan總編輯,林君玶(Kate Lin)將擔任Roomie國際中文版總編輯。

•Roomie是一個以打造舒適的個人化生活空間為主題的生活風格內容平台,由集團旗下Roomie Japan,以及Roomie國際中文版所組成。兩者在日本與台灣的平均每月瀏覽量已突破 1,600 萬次。

•Roomie Japan 創立於 2012 年,以注重精緻生活、美學、日常細節聞名,內容涵蓋精選生活用品、室內設計靈感、家電評測與居家習慣,深受讀者喜愛。

•Roomie國際中文版於2024年6月推出後,將Roomie Japan的概念成功帶進全球華語市場,是集團內成長最快速的中文媒體品牌。

亞洲次世代數位媒體暨數據集團TNL Mediagene關鍵評論網媒體集團(納斯達克代碼:TNMG,以下簡稱「本集團」)宣布任命佐佐木智惠美擔任Roomie Japan總編輯,並任命林君玶擔任Roomie國際中文版總編輯。

Roomie是一個以打造舒適的個人化生活空間為主題的生活風格內容平台,由集團旗下熱門日本媒體品牌Roomie Japan,以及針對全球華語市場量身打造、提供中文內容的Roomie國際中文版所組成。這個人氣媒體品牌Roomie憑藉對精緻生活、美學、日常細節的深入關注,以及其涵蓋精選生活用品、室內設計靈感、家電評測與居家習慣等豐富內容,在日本及泛亞洲地區吸引了大量讀者。Roomie的網站內容兼具實用性與風格美感,提供貼近現代生活、符合日常浪漫生活趨勢的有品味且用心的生活提案。

近年來,Roomie Japan上的內容型廣告持續展現強勁成長,吸引大量廣告投放,Roomie Japan今年前五個月的銷售額較去年同期成長145%。此外,Roomie國際中文版自推出後第一年內即突破百萬月流量,且成長速度迅速。Roomie現已成為公司媒體與品牌內容事業單位的重要成長動能;該事業單位在2024年貢獻約1370萬美元營收,年增率達41%,約占該年度整體營收的28%。

在日本,佐佐木智惠美總編輯專注於生活風格領域,尤其是飲食相關的內容,逐步打造了屬於自己的職涯。於2023年加入Roomie編輯團隊後,製作了許多廣受歡迎的內容。

Roomie Japan總編輯佐佐木智惠美 Photo Credit: TNL Mediagene

「我們一直在Roomie Japan探索對讀者而言『舒適生活』的意義,這個主題持續受到高度關注與喜愛,也帶動廣編和電商業務在過去幾年的穩定成長。展望未來,我們計畫透過影音內容打造品牌體驗,創造新的購物接觸點,並與Roomie國際中文版合作,提供全球化的生活風格提案,以延續這股成長動能。」Roomie Japan總編輯佐佐木智惠美表示。

Roomie國際中文版新任總編輯林君玶同時也是集團旗下媒體品牌every little d 的總編輯。她擅長將生活觀察轉化為文字與影像敘事。

Roomie國際中文版總編輯林君玶 Photo Credit: TNL Mediagene

「長期以來我專注於內容創作,這次首次擔任大型網站主理人,對我而言是一項重大的挑戰,也是極富意義的開始。懷抱對內容製作的熱情,期待帶領團隊,呈現更多深度且具吸引力的作品。我們的目標是融合文化洞察、美學生活、設計與藝術,以及電影與娛樂等面向,成為亞洲最具影響力的生活靈感平台之一。」Roomie國際中文版總編輯林君玶表示。

TNL Mediagene關鍵評論網媒體集團共同創辦人暨營運長今田素子(Motoko Imada)表示:「我非常高興由這兩位才華洋溢的人擔任我們Roomie總編輯職位。Roomie自2012年在日本創立以來,一直是我們引以為傲的媒體品牌。現已發展成為深受歡迎、具文化影響力且內容廣泛的生活風格媒體平台,提供從生活到購物體驗等不同面向的多元內容,豐富讀者的生活。我們祝賀智恵美 與Kate擔任此一新職務,並期待Roomie在她們各自的獨特視角下持續成長與進化。」

本集團擁有多元且高品質、受歡迎的內容,每月吸引超過4500萬名獨立用戶²與超過1.89億筆的數位足跡³,進而帶動來自超過850家頂尖跨國企業與區域強勢品牌的廣告投放需求。集團2024年度總營收達到4850萬美元,毛利為 1770 萬美元,調整後 EBITDA 接近損益兩平,調整後每股盈餘(EPS)為負 0.035 美元。


*1 數據期間為2024年5月至2025年4月,依據 Google Analytics 的統計數據,包含自有網站與外部媒體數據總和。

*2 獨立用戶數據是依據截至2025年3月31日止,為期12個月的集團統計數據。包括自家公司網站與社群平台(YouTube + TikTok)的月平均獨立用戶數。

*3 數位足跡則是指每月平均瀏覽次數,是依據截至2025年3月31日止,為期12個月的集團統計數據

About Roomie Japan

Roomie Japan 創立於2012年,是一個專注於「以自己的方式生活」,提供與生活空間和物品精彩內容的線上日本媒體。以獨特空間及其居住者為重點,提供真實體驗的評論。Roomie從貼近每個人心境的觀點出發,分享享受日常生活的實用秘訣。
https://www.roomie.jp/

關於Roomie國際中文版

Roomie國際中文版(Roomie International Mandarin Edition)將延續Roomie Japan的精神,並進一步拓展生活觀點與文化感知。想像你原本擁有一位來自日本的室友,現在則迎來了一位來自台灣的室友,為生活加入新的靈感與視角。 我們將以台灣為起點,結合文化觀察、生活美學、設計藝文與影視娛樂,逐步邁向成為亞洲最具影響力的生活靈感入口網站之一。

https://www.roomie.tw/

關於TNL Mediagene關鍵評論網媒體集團

總部位於東京的TNL Mediagene關鍵評論網媒體集團,於2023年5月由台灣的關鍵評論網股份有限公司(The News Lens Co., Ltd.)和日本的Mediagene Inc. 這兩間具領導地位的獨立數位媒體集團所合併而成,為亞洲領先的獨立數位媒體集團之一。旗下擁有多個日文、中文與英文的原創與授權媒體品牌,內容主題橫跨新聞、商業、科技、科學、美食、運動與生活風格等領域。同時提供AI驅動的廣告服務、行銷科技平台、電子商務與創新解決方案,滿足廣告主的多元需求。TNL Mediagene關鍵評論網媒體集團以政治中立、受年輕族群歡迎與高品質內容著稱,目前在亞洲擁有約500名員工,並於日本、台灣與香港設有辦公室。

 www.tnlmediagene.com

如需進一步資訊,請聯繫集團公關團隊:

E-mail:pr@tnlmediagene.com 

Cautionary Statement Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on beliefs and assumptions and on information currently available to TNL Mediagene. Forward-looking statements generally relate to future events or TNL Mediagene’s future financial or operating performance. In some cases, you can identify forward-looking statements by the following words: “may,” “will,” “could,” “would,” “should,” “expect,” “intend,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “project,” “potential,” “continue,” “ongoing,” “target,” “seek” or the negative or plural of these words, or other similar expressions that are predictions or indicate future events or prospects, although not all forward-looking statements contain these words. Forward-looking statements in this communication include, but are not limited to, statements about TNL Mediagene’s future business plan and growth strategies and statements by TNL Mediagene’s CEO and President. Any statements that refer to expectations, projections or other characterizations of future events or circumstances, including strategies or plans, are also forward-looking statements. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by these forward-looking statements. Forward-looking statements in this communication or elsewhere speak only as of the date made. New uncertainties and risks arise from time to time, and it is impossible for TNL Mediagene to predict these events or how they may affect TNL Mediagene. In addition, risks and uncertainties are described in TNL Mediagene’s filings with the Securities and Exchange Commission. These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. TNL Mediagene cannot assure you that the forward-looking statements in this communication will prove to be accurate. There may be additional risks that TNL Mediagene presently does not know or that TNL Mediagene currently does not believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by TNL Mediagene, its directors, officers or employees or any other person. Except as required by applicable law, TNL Mediagene does not have any duty to, and does not intend to, update or revise the forward-looking statements in this communication or elsewhere after the date of this communication. You should, therefore, not rely on these forward-looking statements as representing the views of TNL Mediagene as of any date subsequent to the date of this communication.

Financial Data

The condensed financial information presented in this press release should be read in conjunction with the audited consolidated financial statements and related notes for the year ended December 31, 2024 included in TNL Mediagene’s annual report on Form 20-F filed with the SEC on April 30, 2025, which provides a more complete discussion of its accounting policies and certain other information.

Use and Reconciliation of Non-IFRS Financial Measures

In this press release, we have included Adjusted EBITDA, a non-IFRS financial measure, and Adjusted EPS, a non-IFRS measure, which are key measures used by our management and board of directors in evaluating our operating performance. Adjusted EBITDA and Adjusted EPS are our preferred metrics for profitability because we believe they facilitate operating performance and profit performance comparisons on a period-to-period basis and exclude items that we do not consider to be indicative of our core operating performance. Adjusted EBITDA and Adjusted EPS have limitations as analytical tools, and you should not consider it in isolation or as a substitute for analysis of our results as reported under IFRS. 

Our management does not consider Adjusted EBITDA or Adjusted EPS in isolation or as an alternative to financial measures determined in accordance with IFRS. The principal limitation of Adjusted EBITDA and Adjusted EPS is that they exclude significant expenses that are required by IFRS to be recorded in TNL Mediagene’s financial statements. In addition, Adjusted EBITDA and Adjusted EPS are subject to inherent limitations as they reflect the exercise of judgment by management about which expenses and income are excluded or included in determining such non-IFRS financial measures. 

For more details on the definitions of Adjusted EBITDA and Adjusted EPS and reconciliations of Adjusted EBITDA and Adjusted EPS to IFRS financial measures, see the press release and the investor presentation TNL Mediagene released on May 13, 2025.

Copyright © 2025 TNL Mediagene