•AI Audience + AI Creative AI agent智慧賦能行銷方案 – 結合語言模型與生成式技術，透過五大智能模型，自動化行銷流程。

•透過AI驅動內容管理系統，協助媒體品牌提升編輯效率與內容曝光度。

•以AI為基礎優化展示型廣告內容，驅動媒體與品牌內容事業部門的廣告營收成長。

•藉由AI驅動的成本優化措施，使集團人力密集度在今年五月比去年同一時期降低約5%。

亞洲次世代數位媒體暨數據集團TNL Mediagene關鍵評論網媒體集團（納斯達克代碼：TNMG，以下簡稱「本集團」）宣布推出一系列的AI應用計畫，主要聚焦於提升集團整體生產力。其重點包含推出以AI Agent為核心的智慧賦能行銷方案AI Audience與AI Creative、AI驅動的展示型廣告收益優化策略，以及各種AI驅動的成本優化措施，已使集團人力密集度降低約 5%。

智慧賦能行銷方案「AI Audience + AI Creative」

TNL Mediagene關鍵評論網媒體集團旗下子公司艾迪英特 Ad2iction（簡稱 Ad2）推出 AI Agent 解決方案「AI Audience + AI Creative」，整合語言模型與生成式AI技術，使處理行銷任務的自動化程度最高可提升至 70%。

AI Audience 整合五大核心能力，包括超過 1800 萬筆受眾行為資料的消費者洞察、在數秒內檢索並制定出受眾策略的RAG知識庫技術、自動整合品牌主第一方數據與市場行為數據（客戶數據融合）、動態調整篩選受眾且根據即時數據自動執行最佳受眾匹配、即時生成可供決策參考的受眾洞察報告，全方位強化行銷精準度。

AI Creative 則可迅速製作吸睛「動態廣告」，降低成本更低、還能提升創意內容的靈活性，協助品牌主以更少的資源達成更佳的行銷成果。

透過AI驅動工具實現多語化內容策略

本集團的技術團隊亦積極開發與測試全新AI工具。依據內部初步測試結果顯示，自去年以來，自主研發的AI內容翻譯與分發系統，已處理超過5000篇文章。光是在上一季，就有超過1200篇文章透過此系統成功發佈，每篇文章的平均人工編輯時間低於一小時。值得注意的是，Roomie國際中文版在今年五月即有五成以上的內容是透過此AI系統完成。這個系統的功能預計在即將正式上線的商業媒體Business Insider Taiwan發揮關鍵作用，以確保多語言的內容產製更加規模化與有效率。

以AI為基礎優化展示型廣告內容，驅動媒體營收成長

自2023年初起，本集團導入第三方AI驅動的展示型廣告優化平台，以優化展示型廣告表現。展示型廣告為集團內媒體與品牌內容事業部門的重要營收來源之一。此舉亦已使特定媒體頁面的RPM（每千次曝光收益）較導入前明顯提升。

AI 生產力帶動成本優化

本集團已將Google Gemini整合至Google Workspace，透過AI提升整體組織生產力。主要應用範圍包含撰寫與摘要電子郵件與文件、多語言翻譯與會議即時協助。透過系統化導入AI，本公司顯著提升工作效率，2025年5月集團人力密集度較去年同期降低約5%。

舉辦AI相關活動，促進社群互動 

今年5月，TNL Meidagene關鍵評論網媒體集團共同主辦了2025 Generative AI年會，這是亞洲最具影響力的AI盛會之一，活動期間現場參與人數將近1000人。集團也在2025年舉辦了兩場「AI First Lounge」讀者活動，分別由Gizmodo Japan和Tech Insider共同主辦。這些努力旨在促進一個以「積極運用AI推動社會進步」為核心的社群互動。

TNL Mediagene關鍵評論網媒體集團共同創辦人暨執行長鍾子偉（Joey Chung ）表示：「AI已對我們的業務和產業帶來根本性的改變，未來亦將持續發揮重大影響力。我們已在營收與成本效率等面向全面布局，更推出『AI Audience + AI Creative』等多項AdTech產品。在業務規劃以及更廣泛的非有機成長策略下，AI也是我們併購策略所重點關注的關鍵領域。在符合我們的評估標準和內部門檻的情況下，我們將積極收購AI領域的企業。除此之外，我們的目標是成為亞洲AI應用和創新的催化劑，我們最近成功合辦的2025 Generative AI年會就是一個很好的例子。」

TNL Mediagene關鍵評論網媒體集團共同創辦人暨營運長今田素子（Motoko Imada）補充：「透過Gizmodo Japan與INSIDE等媒體品牌，我們非常重視AI以及如何透過AI為社會帶來積極轉變。從策略面來看，我們早已預見 AI 將成為媒體產業的關鍵驅動力，並在業務上做出多項調整以因應。我們相信集團在AI上的整合努力，不論從媒體營運到組織管理，不僅提升內容品質，也優化的讀者的閱讀體驗。我們希望在不犧牲工作品質與媒體信賴度的前提下，進一步提升 AI 應用的整體價值。」

這些AI推動計畫展現了本公司以AI為核心，全面促進組織效率與創新能力的決心

關於TNL Mediagene關鍵評論網媒體集團

總部位於東京的TNL Mediagene關鍵評論網媒體集團，於2023年5月由台灣的關鍵評論網股份有限公司（The News Lens Co., Ltd.）和日本的Mediagene Inc. 這兩間具領導地位的獨立數位媒體集團所合併而成，為亞洲領先的獨立數位媒體集團之一。旗下擁有多個日文、中文與英文的原創與授權媒體品牌，內容主題橫跨新聞、商業、科技、科學、美食、運動與生活風格等領域。同時提供AI驅動的廣告服務、行銷科技平台、電子商務與創新解決方案，滿足廣告主的多元需求。TNL Mediagene關鍵評論網媒體集團以政治中立、受年輕族群歡迎與高品質內容著稱，目前在亞洲擁有約500名員工，並於日本、台灣與香港設有辦公室。
www.tnlmediagene.com

如需進一步資訊，請聯繫集團公關團隊：
E-mail：pr@tnlmediagene.com

Cautionary Statement Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on beliefs and assumptions and on information currently available to TNL Mediagene. Forward-looking statements generally relate to future events or TNL Mediagene’s future financial or operating performance. In some cases, you can identify forward-looking statements by the following words: “may,” “will,” “could,” “would,” “should,” “expect,” “intend,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “project,” “potential,” “continue,” “ongoing,” “target,” “seek” or the negative or plural of these words, or other similar expressions that are predictions or indicate future events or prospects, although not all forward-looking statements contain these words. Forward-looking statements in this communication include, but are not limited to, statements about TNL Mediagene’s future business plan and growth strategies and statements by TNL Mediagene’s CEO and President. Any statements that refer to expectations, projections or other characterizations of future events or circumstances, including strategies or plans, are also forward-looking statements. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by these forward-looking statements. Forward-looking statements in this communication or elsewhere speak only as of the date made. New uncertainties and risks arise from time to time, and it is impossible for TNL Mediagene to predict these events or how they may affect TNL Mediagene. In addition, risks and uncertainties are described in TNL Mediagene’s filings with the Securities and Exchange Commission. These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. TNL Mediagene cannot assure you that the forward-looking statements in this communication will prove to be accurate. There may be additional risks that TNL Mediagene presently does not know or that TNL Mediagene currently does not believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by TNL Mediagene, its directors, officers or employees or any other person. Except as required by applicable law, TNL Mediagene does not have any duty to, and does not intend to, update or revise the forward-looking statements in this communication or elsewhere after the date of this communication. You should, therefore, not rely on these forward-looking statements as representing the views of TNL Mediagene as of any date subsequent to the date of this communication.

Financial Data

The condensed financial information presented in this press release should be read in conjunction with the audited consolidated financial statements and related notes for the year ended December 31, 2024 included in TNL Mediagene’s annual report on Form 20-F filed with the SEC on April 30, 2025, which provides a more complete discussion of its accounting policies and certain other information.

Use and Reconciliation of Non-IFRS Financial Measures

In this press release, we have included Adjusted EBITDA, a non-IFRS financial measure, and Adjusted EPS, a non-IFRS measure, which are key measures used by our management and board of directors in evaluating our operating performance. Adjusted EBITDA and Adjusted EPS are our preferred metrics for profitability because we believe they facilitate operating performance and profit performance comparisons on a period-to-period basis and exclude items that we do not consider to be indicative of our core operating performance. Adjusted EBITDA and Adjusted EPS have limitations as analytical tools, and you should not consider it in isolation or as a substitute for analysis of our results as reported under IFRS. 

Our management does not consider Adjusted EBITDA or Adjusted EPS in isolation or as an alternative to financial measures determined in accordance with IFRS. The principal limitation of Adjusted EBITDA and Adjusted EPS is that they exclude significant expenses that are required by IFRS to be recorded in TNL Mediagene’s financial statements. In addition, Adjusted EBITDA and Adjusted EPS are subject to inherent limitations as they reflect the exercise of judgment by management about which expenses and income are excluded or included in determining such non-IFRS financial measures. 

For more details on the definitions of Adjusted EBITDA and Adjusted EPS and reconciliations of Adjusted EBITDA and Adjusted EPS to IFRS financial measures, see the press release and the investor presentation TNL Mediagene released on May 13, 2025.